Gorenje+ Launch Event in Hong Kong

September 18th

Gorenje+ has found another market this September, when Gorenje’s Hong Kong partner Toptech teamed up with South China Morning Post Marketing Services to launch Gorenje+ brand. In the Box restaurant, located at the Hong Kong’s prominent International Finance Center, the guests could view Gorenje+ cooking appliances under the theme of the evening “A Live-in Chef, the Grand Unveiling”.

Lisa Lay, General Manager of Home Solutions, Toptech, addressed a mixed crowd of project managers, property developers, executives from architectural firms and interior designers, by saying: “ ‘Design makes a difference’ is a concept created by Gorenje and under Gorenje+, the iChef is another breakthrough in terms of design and functionality. As highlighted by tonight’s theme, ‘Upgrade the Residence with Taste’, I believe Gorenje+ will improve residents’ comfort levels and good taste in their lifestyle.”  

The flavor of the evening was perfected with a cooking demonstration by “Chef Tata” Esther Sham, owner of Ta Pantry restaurant and a Hong Kong celebrity Ruco Chan. They used the iChef to prepare a delicious tasting menu and showed the invitees how easy-to-use iChef is to both professionals and amateurs. “The StepBake function allows me to set three cooking sequences in one step. I don’t need to go back to set the second one later. It is flexible and easy to handle”, Chef Tata commended the oven.

Hong Kong is currently Gorenje’s fastest growing market in Asia, and the leader in image for its’ neighbours, so Gorenje+ breakthrough to this market is a big step towards expanding our presence in Hong Kong and the region.